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Consumer Goods Sales & Marketing Summit

Consumer Goods Sales & Marketing Summit

Digital connections and social media have changed the relationship between brands and their consumers. Not only do consumers want relevant and personal marketing and promotions, but they also don't want to be bothered when they leave the store or make their purchase. It is imperative for consumer goods companies – especially sales and marketing professionals – to stay ahead of consumers in a fiercely competitive industry.

Who will win consumer dollars? The 13th annual Consumer Goods Sales & Marketing Summit will bring sales, marketing and IT leaders together to answer that question.

Mindtree is a Session sponsor of the of Consumer Goods Sales & Marketing Summit 2016. This annual summit is themed around The 365 Consumer:

Mapping the Path to Purchase.

Mindtree will showcase how it is helping leading global CPGs build the technological frameworks and solutions that allow them to use data as the fuel source that drives profitable growth, through enhanced digital marketing, promotions and retail execution. Read more about Mindtree's Value proposition for Winning the New Age Consumer.

Client Session:

Next leap in digital transformation: Getting personal with consumers at scale
Tuesday, June 7, 2016, 3:05 to 3:50PM

Speaker

Matthew Pritchard

Matthew Pritchard

Global Lead - Digital Marketing, GSK Consumer Healthcare

 

Now is the time for consumer goods companies to look beyond traditional marketing activation and make the most of one-one marketing on digital media. This session will define what success looks like in the age of personalization and provide best practices for setting up the 5Ps of digital: performance, people, process, partners and platforms to deliver unique experiences and drive growth.

Executive Workshop – 4 Essential Building Blocks for Personalizing Consumer Engagement
Monday, June 6 2016, 4:30 to 5:45pm

Two key facts–that 74% of consumers say that customized promotions encourage them to buy products and services they have never purchased before, and that 92% of companies believe personalized promotions will encourage such purchases–tell us that the Age of Personalization is truly upon us.

Personalization is no longer something that’s “nice to have.” It’s now a must–a necessity in today’s digital world for CG companies. And with vast stores of data available to make it possible, now is the time for businesses to look at smart, new ways of personalizing consumer engagement using digital media.

At this interactive session, we will use examples from your industry peers to illustrate the essential building blocks to a modern personalization initiative:

  • fine-grained understanding of consumer personas
  • analytics capabilities (or the right partner to enable it)
  • integrated campaign execution capabilities
  • a code of honor for dealing with consumer data

Armed with knowledge of these best practices, as change leaders you will be able to influence your company’s ability to win with today’s phy-gital consumers. Given that new sources of competition and value-creation are surfacing every day, surely there’s no time to waste.

Workshop Leader

Debjyoti Paul

Debjyoti Paul

AVP – Digital Business, Mindtree