Topic: Context Before Content in Delivering Customer Experiences
Speaker: Samya Ghosh, AVP and Head of Americas for Digital Business, Mindtree
Date: Thursday, October 29, 2015
Time: 1:10 PM – 2:00 PM
With all the whiz-bang technology available to deliver flashy, cutting-edge experiences, it’s easy to forget that delivering truly meaningful customer experiences begins with knowing and understanding the customer.
Realistically, the delivery of these experiences is no longer the challenge-the channels, venues and tools exist-but knowing the context in which they happen is still a developing area that enterprises are figuring out.
At our lunch session, we will answer some of the most pressing questions surrounding the contextualization of customer experiences:
While addressing these questions, we’ll look at what some marketers are already doing in their own ecosystems, the choices they’re making, and the reasons why.