DIGITAL BUSINESS 2016 is Forrester’s premier annual gathering for eBusiness, eCommerce, and digital business leaders. Forrester’s best analysts and thought leaders, a world-class roster of industry innovators, and more than 700 digital business pros will collectively tackle the most immediate and pressing challenges faced by digital business leaders in what Forrester calls "the age of the customer." Today's companies must reinvent themselves from top to bottom, aligning their people, processes, and technologies seamlessly with consumers’ preferred digital touchpoints. In short, they must become "digital businesses." If this sounds like a tall order, that's because it is. Few firms have made the transformation, and many more will fall along the way. Over the course of two days, we will help you: Understand how to leverage the newest digital platforms and emerging ecosystems to accelerate your transformation to a digital business. Calibrate the right style and pace of internal innovation for your firm, as well as strategies for fostering deeper. broader innovation by partnering with startups, innovation labs, and more.
Identify best practices from agile disruptive digital natives, ideas and behaviors you can use to transform your own business.