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India Retail Forum

India Retail Forum

Launched in 2003, India Retail Forum (IRF) is the premier knowledge and networking platform for India’s vast, multi-dimensional and multi-hued retail industry. Every year, the IRF bring

India Retail Forum (IRF) is the premier knowledge and networking platform for India’s vast, multi-dimensional and multi-hued retail industry. Every year, the IRF brings together the most successful and influential retail visionaries, consumer and retail experts and the industry’s powerful decision makers on one mega platform as a means to retail enlightenment. Unprecedented consumer insights, retailing innovations and path-breaking retail technologies coalesce at every rendezvous to transform India’s retail ecosystem.

Roundtable Session

16 Sept 15:30 – 17:00 hrs

Speaker:

Debjyoti Paul

Debjyoti Paul

AVP, Digital Business, Mindtree

The Rise of the Phy-Gital store

Are we witnessing the death of the retail store? Or its rebirth and the beginning of the true Golden Age of retailing? It's a passionate debate. One thing is certain, the store of the future will be vastly different. In this fascinating roundtable, we will share ideas about successfully exploiting phy-gital shopper needs. This new breed of shopper interacts with various media and devices, such as cloud apps and connected smart devices, combining online and in-store experiences in whatever way best suits them. They’ve flipped the traditional supply and demand model. Demand now discovers supply.

However, the Phy-gital journey has many confusing, and often conflicting priorities and buzzwords. How do you prioritize and structure your initiatives in this environment to win over the phy-gital shopper? Thought leaders will share an approach and success stories on how global organizations are making phy-gital real.