Retailers and consumer goods executives realize it takes bold analytic insight to succeed at the retail shelf where data-powered innovation is required to increase understanding and engagement with consumers.
The challenge is not just in getting data, but in knowing what to do with it and then acting on the insight. To truly understand the shopper and enable organizations to shape and respond to demand, retailers and consumer goods companies need a new level of insight into consumer buying behaviors. Key opportunities are locked inside existing transactional databases and new sources of data. New tools and techniques to mine the data and collaborate with trading partners open up strategic and operational doors that enable smart companies to succeed in today’s fast-paced, omnichannel environment.
That’s why Consumer Goods Technology, the leading source for the consumer goods sector, and RIS News, the leading media organization for retail executives, are hosting the third-annual Retail and Consumer Goods Analytics Summit.
Through the Summit, retailers and CG executives will learn ways to better leverage advanced analytics and take decisive action to deliver results. Retailers will gain insights into techniques, technology, and best practices that will help in marketing, merchandising and supply chain optimization while CG companies will gain access to content focused on improving sales & marketing, new product development, and supply chain.
In addition to strong content, the 2016 Retail and Consumer Goods Analytics Summit offer a unique networking environment where retailers and consumer goods companies can discuss and share ideas on key topics such as big data, predictive analytics, social media analytics, retailer-supplier collaboration, the role of the data scientist, gaining a competitive advantage and much more.