Mindtree is a Session sponsor of the Consumer Goods Sales & Marketing Summit 2014. This annual summit is themed around creating an IT/Marketing alliance as a driver for growth.
We look forward to meeting you and discussing how Mindtree is helping global CPGs build the technological frameworks and solutions that allow them to use data as the fuel source that drives profitable growth, through enhanced digital marketing, promotions and retail execution. Read more about Mindtree's Value proposition for Winning the New Age Consumer
Topic: Developing and Managing Winning Promotions
Date: 10 June, 2014 ,Tuesday
Time: 4:20 - 5:05 PM
Roch Boucher, Global Innovation Director TI&P Information Technology, Unilever
Session description: The new realities of trade promotion management in the consumer goods world require different strategies and the right technology choices to maximize promotion spend. This session will define what success looks like in the new landscape, provide best practices, advise how to overcome challenges, and debunk common myths associated with TPM in developed and emerging markets.
|Mr Boucher has 28 years of service with Unilever with a diverse career that has spanned Engineering, Manufacturing, Supply Chain management and Information Technology. He has been involved in ERP and Planning System implementations both on a local as well as a regional level driving process converge, developing and managing best in class bespoke solutions for Customer Development and implemented a number of Software as a Service solutions as required. His focus over the past 4 years has been to implement global solutions supporting Customer Development in the effective use of their trade spend.|
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