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4 ways to get personalisation right

The key to advanced personalisation lies in mapping the customer journey and identifying points along the way to deliver real-time offers that fit a specific context

Companies have initiatives in place to automate recommendations and promotions, but they are often ‘flat’ personalisation efforts – lacking insight into the context of the person they are reaching.

In a global study by Mindtree, 74% of consumers said customised promotions encourage them to buy products and services they have never purchased before.