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Don’t lose your head; commerce is all around but have you checked out?

Thanks to smarter, faster and more sophisticated mobile payment platforms, e-commerce is booming.

Thanks to smarter, faster and more sophisticated mobile payment platforms, and innovations such as Amazon Dash Buttons and beacons, e-commerce is booming. In fact, according to market research Company, eMarketer, worldwide retail e-commerce sales will top $4trillion in 2020. It is an ever-growing business and as it continues to grow and play an increasing role in retail sales, brands must learn to get on board with this trend, or risk being left behind. Ever evolving technology is helping to speed up this development in e-commerce, but the proliferation of smart devices has made it crucial for marketers to keep abreast with the changes and become more targeted in their efforts to reach and attract customers.

However, along with technology, the consumer has also evolved. They have a whole new set of expectations where convenience, efficiency and savings are no longer key drivers to making a purchase. This new breed of customer is demanding immediate gratification in the form of entertainment and stimulation. They also expect a seamless experience on well-engineered, fast and reliable platforms so the technology now has to be flawless. So what can retailers do to ensure that they satisfy these demands?