By becoming citizen data scientists, business users are more invested in the data discovery process as they’re given the tools for performing deep analysis.
Business Intelligence is changing. It used to be enough to deliver information in the form of reports, dashboards and visualizations. However, over the last few years a new kind of BI consumer has emerged. This is a business user who demands more than just KPIs and data dumps into Excel; who expects the latest analytical technologies to be available at their fingertips: Citizen Data Scientists.
A data scientist is an employee who specializes in extracting knowledge and insight from (often big) data. Typically this is quite a niche and specialized role, performed by only a few people within a business. Citizen data scientists, on the other hand, are traditional business users who are being given the tools to perform this deep analysis themselves.