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Riding the Waves of Digital Marketing: The Future Is NOW

While it is generally accepted that the future of business lies with E-Commerce and being able to integrate your physical business into an online reality, businesses will also need to shift their marketing endeavours to the online world. Some of the smarter retailers are already ensuring that digital marketing is an important part of their marketing mix. It is important to understand that digital marketing represents the fastest growing new channels of targeted communication, interaction, engagement and delivery for an organization's branding, communications and products and services.