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Sense & Respond: The Quest for Simultaneity

Anshuman Singh, General Manager and Head (Europe) - Digital Business, comments on the relevance of sense-and-respond systems for different industries. He discusses how “sense-and-respond” systems are a vital aspect of digitising an organisation’s business model. By adapting themselves to work with data and insights, organisations can shift operational strategies based on these insights or make optimised decisions based on predictive analytics. Furthermore, he says, “sense-and-respond” should not only deliver customer service, but also product development.