We are living in an era of disruptive innovations driven by technology that’s constantly evolving and maturing at a staggering pace. Today, anyone who leverages a nascent technology trend can create a product or service that challenges traditional and established businesses. Uber is a much-cited example of disruptive innovation.
What is a nascent technology trend today, can tomorrow become so widely accepted and commonplace that it can displace established businesses and wipe out organisations that were slow to adapt. Kodak, a renowned name in film cameras, didn’t adapt to the digital trend and were soon taken out of business by the likes of Canon and Nikon.