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The rise of the connected traveller

Adnan Saulat at Mindtree discusses how a more personalised travel experience could change the way we explore our world.

Think about the last time you travelled. You probably had a plan for how you will stay connected – ensuring you were on an affordable data plan abroad, asking hotels about Wi-Fi access or squirrelling away chargers and adapters.

The modern traveller is connected. In fact, a recent survey by the IATA showed that 60 per cent of international passengers use social media as they travel. As a result, the travel industry, including airlines, car hire companies, hotels, cruise lines etc, are looking at how to capture the connective traveller by enhancing the online experience.