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Why Business Should Always Be Personal

Commerce is no longer just about selling to customers—it’s about businesses earning the right to be part of a continuous stream of customer engagement.

According to new research from IT services provider Mindtree and Vanson Bourne, only 28 percent of decision-makers from about 900 companies surveyed said their organizations are investing in personalization features that consumers want, including improved search and compare/aggregate functions.

Instead, they're focusing on features such as shopping lists, wish lists and social features.