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Mindtree partners with netbiscuits to service large scale mobile web developments

Mindtree to bring new capabilities in world-class mobile website design, development and maintenance services to customers in CPG, Retail, Media, Travel, Hospitality, Telecom, Insurance, Banking & Financial Services industries.

WARREN, NJ; Bangalore, INDIA, March 19, 2012:

Mindtree Limited, a global IT and Product Engineering Services company, today announced that it has partnered with Netbiscuits, world’s leading cloud platform for the development and delivery of next generation web apps across all connected and mobile devices, (MCAP-Web) to develop and deliver reusable solutions, templates and development methodologies for Mindtree customers. This partnership will bring innovative and cost-efficient solutions to enterprises through a globally distributed services delivery team with proven capabilities in mobile user interface design, mobile application architecture, software development and automated testing.

Trends suggest that consumers are increasingly accessing a variety of services over their mobile devices. The percentage of US adult mobile phone owners who access the mobile Web at least daily rose from 4% in 2007 to 33% in 2011 and is expected to increase further. This behavior is influencing almost all industries to actively target mobile as a preferred channel of engagement with their customers and consumers. Mindtree has been successfully servicing the IT solutions delivery needs of enterprises through its globally distributed software delivery model. Mindtree, with its focus on mobile technology solutions, in partnership with Netbiscuits, is now also able to bring similar capabilities to address the present and emerging mobility solutions needs of enterprises.

“The growing adoption of smartphones across the world is turning mobile web into everyone’s window to the Internet” said Balaji Krishnan, Vice President, Mobile Technology Solutions, Mindtree Limited. “Popularity of mobile web has grown consistently over the years through advancements in handsets, mobile browsers and cellular networks. To reach consumers across the globe via mobile, brands need technology solutions that deliver a reliable and consistent web user experience over a variety of devices. They also need globally scalable mobile application delivery services to build, maintain and operate their high quality mobile web properties. Netbiscuits’ state-of-the art mobile web platform enables businesses to ramp-up their mobile channel initiatives and gain the most from their investments.”

Netbiscuits technology helps brands, retailers, enterprises and agencies maximize the mobile opportunity by removing the complexity of programming for many devices, enhancing in-house and outsourced development resources and reducing the amount of time and money it takes to execute a mobile strategy. Mindtree’s expertise in mobility solutions and knowledge of Netbiscuits’ platform produces a powerful partnership to address the present and emerging mobile web needs of global enterprises.

“We welcome Mindtree on board as a Netbiscuits Solution Partner and are excited to be part of their growth strategy to build out more and more high-end and engaging consumer facing mobile web sites that are cost effective to develop and maintain” said Michael Neidhoefer, Chief Executive Officer, Netbiscuits. “Employing Netbiscuits technology and expertise brings Mindtree the scalability and sustainability they need to grow their innovative business.”

Netbiscuits recently released Netbiscuits Tactile, an efficient HTML5 framework that utilizes web standards to enable the seamless creation and delivery of touch-enabled mobile web experiences across smartphones and tablets. By leveraging the Netbiscuits platform, Tactile simplifies development and deployment complexities while reducing the time and cost of publishing and maintaining high quality user experiences for today’s feature-packed, gesture-driven devices.

About Netbiscuits

Netbiscuits is the world’s leading cloud platform for the development and delivery of next generation web apps across all mobile and connected devices. Netbiscuits technology helps you maximize the mobile opportunity by removing the complexity of programming for many devices, enhancing your in-house and outsourced development resources and reducing the amount of time and money it takes to execute your mobile strategy. The Netbiscuits Platform leverages web standards, rich media design and a Global Partner Network to implement and optimize web experiences for multiple screens and operating systems. Founded in 2000, the company has eight offices on four continents and is committed to making Netbiscuits the standard platform for the mobile web. Netbiscuits delivers more than 9.6 billion pages per month and supports more than 27,000 mobile sites and apps globally.

Visit us at www.netbiscuits.com or follow us @netbiscuits.

About Mindtree

Mindtree Limited is a global IT and Product Engineering Services Company with deep knowledge in specific domains. Mindtree is acknowledged as the best mid-size software services company in India for its capability to build, test and deploy solutions. The Company also places significant emphasis on culture, customer centricity and corporate governance. Mindtree is awarded the “Best Corporate Governance, India, 2012” by World Finance magazine in 2012. Mindtree is ranked No. 2 among the Most Admired Knowledge Enterprise (MAKE) India Award winners in 2011. In 2010, the Company ranked 13th in NASSCOM’s listing of Top IT Software and Services Exporters in India (excluding BPO). Please visit us at www.mindtree.com.

Visit us at www.mindtree.com. For more information, contact:

Debi Senapati
Mindtree
+91 99805 56784
Debi.senapati@mindtree.com
Joanne Hogue
LVA Communications
410-658-8246
joanne@lva.com