Enterprise mobility is opening doors to limitless opportunities for organizations and consumers. Aligning with the emerging digital ecosystem is a priority for business innovation. Trade promotions management and analytics (TPM&A) is no exception. The important question is: as decision making becomes more distributed and demand and supply become more dynamic, how can TPM&A capabilities evolve?
In our view, the key lies in integrating emerging digital capabilities to boost the overall value proposition. Trade promotions are among the most widely used and effective ways of keeping existing consumers loyal and acquiring new ones. In a multichannel and social environment, additional demands from consumers require organizations to respond with agility and context. Mindtree’s mPromo app brings the power of enterprise mobility to the SAP Trade Promotion Management application to deliver a compelling solution.
This app won the first prize at Mobile App Challenge at SAP TechEd in Las Vegas this year under the ‘CPG and Retail’ category.
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