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Multi-Channel Enablement BPM Way- Moving business processes beyond enterprise boundaries

Tuesday, Mar 25, 2014 3:00 PM IST

As traditional consumer-focused channels are heading towards extinction, It’s time for enterprises to transform their consumer engagement strategy. Enterprises today are constantly seeking improvements to their business performance and refining their business processes to be more customer-centric. As enterprises are expanding their customer engagement platforms, they are increasingly focused on finding strategic opportunities to improve profitability, increase customer satisfaction, drive process transparency and reduce costs. However, creating a seamless customer experience across multiple touch points and channels such as contact center, branches, web and mobile communications is a complex undertaking. This webinar provides views on how enterprises can leverage BPM, Service Oriented Integration (SOI) and Event Driven Architectures (EDA) to develop agile business processes and provide seamless engagement experience to their customers. It also focuses on how enterprises can drive innovations, leveraging SMAC (Social, Media, Analytics and Cloud) to make processes more dynamic and customer-centric which will enable their business processes rise beyond the enterprise and form seamless collaboration between IT, Business, Customers and External partners.

Speaker

Srinivas Reddy Gadi Srinivas has more than 16 years of IT experience managing, architecting and delivering complex enterprise BPM & SOA implementations across various industry domains. He has extensive experience in providing SOA & BPM roadmap for the customers, architecture and consulting in transformational engagements. He currently manages IBM BPM and SOA Competency at Mindtree providing technology leadership to customers in IBM SOA/BPM space.
Srinivas Reddy Gadi
Program Director - Mindtree

Key Discussion Points

  • Challenges in the multi-channel enablement.
  • Approach to successful multi-channel engagement
  • Engaging customer with business processes
  • Transforming the enterprise business applications
  • Multi-channel engagement of business processes
  • Key considerations for different engagement channels