Featured Post

The Smart Machine – A Win-Win Proposition

Gone are the days when payments were made by card. Now, it is that time when a consumer at a ball game waves her hand in front of a vending machine, and it dispenses her favorite drink along with a …

Key CPG Trends & Implications

A number of factors are shaping CPG organizations worldwide. A few key trends worth mentioning are – mobile technology adoption, increased demand for brand engagement, real-time consumer advocacy, strong competition from private labels, striving for retail excellence, collaboration with customers, …

Can Gamification help achieve better adoption?

You can lead a horse to water but you can’t make him drink. This proverb holds a lot of meaning in almost everything we do in our life, especially when we implement technology to do ‘stuff’. Technology can enable enterprises …

A fresh look at metrics and the marketing funnel

Back in December, I wrote a blog entitled “Outcome Based Marketing: Who’s Doing it?” I had a number of helpful conversations with readers (thank you) through the MindTree web site; as well as through LinkedIn. One of the conclusions I came away with is that the ...

Different Views on Consulting

Very rarely have I come across a profession that evokes responses that range from admiration to skepticism. Yes, I am talking about ‘Consulting’! What is it about this profession that makes some people so uncomfortable? Is it an admission of incompetence to have someone else come ...

What is Consulting?

There’s this saying that we should be able to boil any concept down to a level that even a five-year old can understand what’s being spoken of. Easier said than done, right? I don’t know about a five-year old but I must confess that I ...

What is the difference between Marketing and Sales?

I often get asked what is the difference between marketing and sales? I think it's a great question to debate here because I feel marketing is often misunderstood in business. If I relate this question to MindTree's business, many of you probably think that marketing ...

Everything That's Marketing

Hello and welcome to MindTree's Blog dedicated to marketing! This is a particularly interesting and challenging time for the role of marketing at MindTree and within the India IT and R&D Services industry as a whole. In my opinion, it has never been more important ...

Mumbai Dabbawalas

While at NIT Trichy during their technology festival, I attended an invigorating, as also entertaining, talk from Manish Tripathi from the Mumbai Dabbawallas * . The Mumbai Dabbawallas deliver food every day from the home to the workplace and they do it with minimal technology, ...