Joseph King, Chief Marketing Officer Subscribe to RSS
Joseph King is a Senior Vice President and Chief Marketing Officer at MindTree Ltd. Joe has held numerous positions since helping to establish MindTree’s U.S. operations in 1999. Joe co-led MindTree in being assessed at P-CMM Level 5 and managed the sales organization from 2003-05. Currently, Joe is responsible for the global marketing, communications and brand strategy for the Company.

Since 1990, Joe has held senior sales and marketing positions in consulting. Prior to joining MindTree, he was a director at both Cambridge Technology Partners and KPMG, where he had similar responsibilities. Joe received his B.A. in management from William Paterson University; and an M.B.A. in marketing from Fordham University. He has also taught marketing-related courses at NJ-based universities and community colleges.
It all Boils down to Thought Leadership
Posted on Friday, February 26th, 2010

Final revisions are underway at MindTree to complete our 2010-11 planning. Of course, that means me and my marketing team are also busy finalizing our marketing plans. Clearly, there are ...

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Value Propositions
Posted on Friday, January 29th, 2010

As marketing professionals, most of us spend many hours coming up with a powerful value proposition for our organizations. Defined, a value proposition is a statement that illustrates/explains what ...

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Faced With Marketing Budget Cuts? Here’s What To Do
Posted on Tuesday, January 19th, 2010

How many of you have been asked to cut your marketing budget in the last 12 months? Or maybe the question should be "how many times?" Many peers I ...

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Social Media 2010: The Year I See Business ROI?
Posted on Monday, January 11th, 2010

Happy New Year to everyone! Like most, I use the holidays to self reflect, personally and professionally, about what I want to change or improve. From a marketing standpoint, ...

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The CMO in 2010
Posted on Tuesday, December 22nd, 2009

As we end a year most of us would rather forget from a business standpoint, I thought I'd make my last blog of 2009 about what changes I see for ...

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Marketing as a Solution to the Strategic Account Conundrum
Posted on Wednesday, December 16th, 2009

In my last blog entitled "The Strategic Account Conundrum," I expressed concern that approaches to strategic account management need to change to more effectively support organizations that have ...

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The Strategic Account Conundrum
Posted on Thursday, December 3rd, 2009

During these tough economic conditions, many companies have turned to a strategy employed in the 1980s and 1990s: buying companies to create a larger portfolio of products and services for ...

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The Lost Art of an Effective Customer Contact Strategy
Posted on Wednesday, November 18th, 2009

If I asked a seasoned marketing executive to define a successful customer contact strategy, the responses I received would be something along the lines of: "Right Message, Right Person, Right Time, ...

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What is Your (Marketing) Strategy? - Part II
Posted on Friday, November 13th, 2009

I want to continue our discussion around strategy. Did you try the one sentence strategy game I wrote about in my last blog? If your experience was ...

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What is Your (Marketing) Strategy?
Posted on Thursday, November 5th, 2009

I recently returned from Bangalore where I spent two full days discussing strategy with David Yoffie. David is Head of Harvard's Executive MBA Program and sits on ...

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