Joseph King, Chief Marketing Officer Subscribe to RSS
Joseph King is a Senior Vice President and Chief Marketing Officer at MindTree Ltd. Joe has held numerous positions since helping to establish MindTree’s U.S. operations in 1999. Joe co-led MindTree in being assessed at P-CMM Level 5 and managed the sales organization from 2003-05. Currently, Joe is responsible for the global marketing, communications and brand strategy for the Company.

Since 1990, Joe has held senior sales and marketing positions in consulting. Prior to joining MindTree, he was a director at both Cambridge Technology Partners and KPMG, where he had similar responsibilities. Joe received his B.A. in management from William Paterson University; and an M.B.A. in marketing from Fordham University. He has also taught marketing-related courses at NJ-based universities and community colleges.
Creating an Effective Facebook Brand Presence in a B2B Environment
Posted on Wednesday, September 1st, 2010

Recently, I read an interesting report by Melissa Parrish from Forrester Research entitled "How to Create an Effective Brand Presence on Facebook." Melissa's best practices for successful Facebook promotion all ...

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The True “Brand” of a Company
Posted on Monday, August 16th, 2010

This past week, I continued to work on a possible brand re-launch for MindTree. And I started thinking the importance on managing one's personal brand. Personal brand is important, regardless ...

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Mindless Marketing
Posted on Monday, July 26th, 2010

It has been a busy few weeks for the marketing team at MindTree. On July 13th, we hosted our first industry analyst day in Boston.

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Agility
Posted on Monday, June 28th, 2010

At MindTree, we have always said that as a mid-size company, we can bring the "4 A's" to our client relationships: Access, Attention, Attitude (the good kind!) and Agility.

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Revisiting the Sales and Marketing War
Posted on Monday, June 14th, 2010

I recently re-read an old, but yet still very relevant article by Philip Kotler, Neil Rackham and Suj Krishnaswamy from the July-August 2006 issue of Harvard Business Review.

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(Another) Lesson for CMOs: This Time from Domino’s Pizza
Posted on Wednesday, May 26th, 2010

In my last blog, I wrote about the lessons marketers could learn from the misfortunes of Toyota and Goldman Sachs (read my April 28th blog entitled "A Lesson for CMOs"). ...

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A Lesson for CMOs: Learning from Toyota and Goldman Sachs
Posted on Friday, May 7th, 2010

Unless your head has been buried in the sand in the last few months, you've been subjected to the almost daily updates on the Goldman Sachs and Toyota debacles. I've ...

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Learning to Adapt
Posted on Thursday, April 22nd, 2010

I've spent the last few days in Los Angeles at Forrester's Marketing Forum. As usual, I come away with a lot of interesting ideas and wondering which ones we can ...

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Who Should Own Social Media?
Posted on Sunday, March 28th, 2010

No doubt, most marketers today are spending more time and budget on social media. Back in January, I wrote about return on this investment (ROI) in this space (BTW, I ...

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Great Minds Think Alike?
Posted on Friday, March 12th, 2010

The year 2009 felt like the right time to look at the MindTree brand for the first time since the early days of the Company. Coming on the heels ...

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