Comment
  1. eduardo says:

    March 18, 2009 at 10:13 am

    ¿qué empresas han fracasado por mala realizacion de objetivos?
    ¿qué son los objetivos generales y departamentales?

  2. John Scarborough says:

    March 21, 2009 at 7:49 pm

    Except for businesses that fail deliberately in order to get a tax deduction, businesses seek to at least survive. That would be the most basic objective. So, any business that fails to survive may be said to have failed to realize at least one business objective.
    But I was talking about objectives beyond survival. A mission statement conveys a business’ purpose and ideals. Objectives commit a company’s purpose and ideals to action; together, all the
    objectives that have been formulated comprise a strategy. Objectives need to be created for every domain of action in which survival is at risk: finance, environmental sustainability, ethical
    responsibility, regulatory compliance, material provision, people, etc. If those objectives are not stated in a way that their realization can be validated by qualitative comparison or quantitative measurement, the company will not know whether its
    strategy is working.
    Suppose a company develops a new cellphone whose differentiating factor is designed to be superior connectivity. To test it, you need to specify an area of connectivity, and show that your cellphone beats your competition in that area, say percentage of cell-to-cell transitions without drops. You could say that the general business objective was to provide a better phone than your competition. The departmental business objective might be to ensure that your cellphone drops fewer calls in cell-to-cell transitions than your competitors’ cellphones.
    What often happens is that the test organization is asked to test something that is not relevant to the business objective. For example, the test organization for this hypothetical company may spend all its testing money verifying that its customer billing software works, and neglect crucial aspects of cell transitions. I am making this example up, but I have seen real-world situations that are worse.
    Best -
    John

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