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	<title>MindTree Blogs &#187; Digital Business</title>
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	<description>What&#039;s on our mind</description>
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		<title>The Smart Machine – A Win-Win Proposition</title>
		<link>http://www.mindtree.com/blogs/smart-machine-win-win-proposition</link>
		<comments>http://www.mindtree.com/blogs/smart-machine-win-win-proposition#comments</comments>
		<pubDate>Mon, 14 May 2012 14:25:33 +0000</pubDate>
		<dc:creator>Manish Grover</dc:creator>
				<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[Consumer Engagement]]></category>
		<category><![CDATA[Consumer Interaction]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Customer Segmentation]]></category>
		<category><![CDATA[Data Integration]]></category>
		<category><![CDATA[enterprise content management]]></category>
		<category><![CDATA[Enterprise Solutions]]></category>
		<category><![CDATA[Infrastructure Support]]></category>
		<category><![CDATA[Intelligent Machine]]></category>
		<category><![CDATA[Intelligent Vending Machines]]></category>
		<category><![CDATA[Location Management]]></category>
		<category><![CDATA[Multi-Channel Integration]]></category>
		<category><![CDATA[Promotions Management]]></category>
		<category><![CDATA[Technology Integration]]></category>
		<category><![CDATA[The Smart Machine]]></category>

		<guid isPermaLink="false">http://www.mindtree.com/blogs/?p=3409</guid>
		<description><![CDATA[Gone are the days when payments were made by card. Now, it is that time when a consumer at a ball game waves her hand in front of a vending machine, and it dispenses her favorite drink along with a &#8230;]]></description>
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		<title>Can Gamification help achieve better adoption?</title>
		<link>http://www.mindtree.com/blogs/gamification-achieve-adoption</link>
		<comments>http://www.mindtree.com/blogs/gamification-achieve-adoption#comments</comments>
		<pubDate>Mon, 30 Apr 2012 12:20:36 +0000</pubDate>
		<dc:creator>Vinay Dixit</dc:creator>
				<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Game Design Techniques]]></category>
		<category><![CDATA[Gamification]]></category>
		<category><![CDATA[Gamification Platforms]]></category>
		<category><![CDATA[Gamified Application]]></category>
		<category><![CDATA[Technology Adoption]]></category>
		<category><![CDATA[Technology Implementation]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[user experience design]]></category>
		<category><![CDATA[User Interaction Design]]></category>
		<category><![CDATA[UX Strategy]]></category>
		<category><![CDATA[Video Game Platforms]]></category>

		<guid isPermaLink="false">http://www.mindtree.com/blogs/?p=3381</guid>
		<description><![CDATA[You can lead a horse to water but you can&#8217;t make him drink. This proverb holds a lot of meaning in almost everything we do in our life, especially when we implement technology to do &#8216;stuff&#8217;. Technology can enable enterprises &#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Content Strategy – drive it to drive your business</title>
		<link>http://www.mindtree.com/blogs/content-strategy-drive-business</link>
		<comments>http://www.mindtree.com/blogs/content-strategy-drive-business#comments</comments>
		<pubDate>Mon, 19 Mar 2012 12:30:42 +0000</pubDate>
		<dc:creator>Manish Grover</dc:creator>
				<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[business intelligence]]></category>
		<category><![CDATA[consulting group]]></category>
		<category><![CDATA[content assessment]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[content management software]]></category>
		<category><![CDATA[content management strategy]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[digital business]]></category>
		<category><![CDATA[drive your business]]></category>
		<category><![CDATA[emerging trends]]></category>
		<category><![CDATA[enterprise content management]]></category>
		<category><![CDATA[Enterprise Solutions]]></category>
		<category><![CDATA[Operational Excellence]]></category>
		<category><![CDATA[web content management]]></category>

		<guid isPermaLink="false">http://www.mindtree.com/blogs/?p=3263</guid>
		<description><![CDATA[Despite best intentions for web content management or enterprise content management, these initiatives have been known to give in quickly to millions of orphan documents, and terabytes of data and content that is distributed all over the enterprise, hopelessly outdated, &#8230;]]></description>
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		<title>Employing Gamification to add value for enterprises</title>
		<link>http://www.mindtree.com/blogs/employing-gamification-add-enterprises</link>
		<comments>http://www.mindtree.com/blogs/employing-gamification-add-enterprises#comments</comments>
		<pubDate>Mon, 27 Feb 2012 04:42:26 +0000</pubDate>
		<dc:creator>Gopikrishna Aravindan</dc:creator>
				<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Customer Relationship Strategy]]></category>
		<category><![CDATA[Emerging Trend]]></category>
		<category><![CDATA[Enterprise Strategy]]></category>
		<category><![CDATA[Gamification]]></category>
		<category><![CDATA[Gamification Platforms]]></category>
		<category><![CDATA[Gamified Application]]></category>
		<category><![CDATA[Technology Trends]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Video Game Platforms]]></category>

		<guid isPermaLink="false">http://www.mindtree.com/blogs/?p=3210</guid>
		<description><![CDATA[In a game called ‘Super Mario’, Mario (the plumber) braves through dangerous lands and rescues the Princess Toadstool along with finding seven scattered star fragments. During this journey, Mario fights off the evil creatures in multiple battles – collecting a &#8230;]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Tips for Conversational marketing</title>
		<link>http://www.mindtree.com/blogs/tips-conversational-marketing</link>
		<comments>http://www.mindtree.com/blogs/tips-conversational-marketing#comments</comments>
		<pubDate>Mon, 13 Feb 2012 04:49:58 +0000</pubDate>
		<dc:creator>Manish Grover</dc:creator>
				<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Conversation Strategy]]></category>
		<category><![CDATA[Conversation Tips]]></category>
		<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Corporate Business Model]]></category>
		<category><![CDATA[Corporate Model]]></category>
		<category><![CDATA[Customer Engagement Strategy]]></category>
		<category><![CDATA[Information Framework]]></category>
		<category><![CDATA[Marketing Communications Strategy]]></category>
		<category><![CDATA[Marketing Conversation]]></category>
		<category><![CDATA[Social Media Channels]]></category>
		<category><![CDATA[Social Media Conversation]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.mindtree.com/blogs/?p=3158</guid>
		<description><![CDATA[A lot has been said about conversational marketing. A lot has been written about the difference between earned media and paid media. Is it just old medicine in a new bottle? Does it mean that Instead of filling up a &#8230;]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Engagement or Loyalty: why settle for one?</title>
		<link>http://www.mindtree.com/blogs/engagement-loyalty-settle-one</link>
		<comments>http://www.mindtree.com/blogs/engagement-loyalty-settle-one#comments</comments>
		<pubDate>Thu, 08 Dec 2011 04:34:37 +0000</pubDate>
		<dc:creator>Samya Ghosh</dc:creator>
				<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[airline frequent flyer]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[consumer analysis]]></category>
		<category><![CDATA[consumer marketing]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital business]]></category>
		<category><![CDATA[digital business consultant]]></category>
		<category><![CDATA[Enterprise Solutions]]></category>
		<category><![CDATA[loyalty and engagement]]></category>
		<category><![CDATA[mobile technologies]]></category>

		<guid isPermaLink="false">http://www.mindtree.com/blogs/?p=2595</guid>
		<description><![CDATA[A colleague of mine and I recently had a lively debate over the primary goals of a solution we are working on, called mKonnect. We often look at a problem from very different sides (he’s much more of a Star &#8230;]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Solving for the Customer Ecosystem</title>
		<link>http://www.mindtree.com/blogs/solving-customer-ecosystem</link>
		<comments>http://www.mindtree.com/blogs/solving-customer-ecosystem#comments</comments>
		<pubDate>Tue, 08 Nov 2011 05:47:56 +0000</pubDate>
		<dc:creator>Manish Grover</dc:creator>
				<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[consumer packaged goods]]></category>
		<category><![CDATA[crm software]]></category>
		<category><![CDATA[customer ecosystem]]></category>
		<category><![CDATA[customer interaction]]></category>
		<category><![CDATA[customer lifecycle]]></category>
		<category><![CDATA[customer purchase cycle]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[digital business]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Enterprise Solutions]]></category>
		<category><![CDATA[new marketing paradigm]]></category>
		<category><![CDATA[new marketing strategies]]></category>
		<category><![CDATA[the customer experience]]></category>

		<guid isPermaLink="false">http://www.mindtree.com/blogs/?p=2651</guid>
		<description><![CDATA[As we move towards connecting with our customers and consumers over multiple new channels such as mobile and social media, we should keep in mind that the original challenges with customer relationships still need to be solved. The primary one &#8230;]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Question of Loyalty</title>
		<link>http://www.mindtree.com/blogs/question-loyalty</link>
		<comments>http://www.mindtree.com/blogs/question-loyalty#comments</comments>
		<pubDate>Fri, 04 Nov 2011 10:54:19 +0000</pubDate>
		<dc:creator>Manish Grover</dc:creator>
				<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[aspirational value]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[consulting group]]></category>
		<category><![CDATA[customer ecosystem]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[digital business]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Enterprise Solutions]]></category>
		<category><![CDATA[experiential value]]></category>
		<category><![CDATA[profitable relationship]]></category>
		<category><![CDATA[revenue streams]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.mindtree.com/blogs/?p=2641</guid>
		<description><![CDATA[Every business wants its customers to be loyal, i.e. customers choosing to buy products from their business, rather than the competition.  Offering promotional discounts is an approach that is universally followed to garner this loyalty. In Free: the Future of &#8230;]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>B2B Digital Marketing</title>
		<link>http://www.mindtree.com/blogs/b2b-digital-marketing</link>
		<comments>http://www.mindtree.com/blogs/b2b-digital-marketing#comments</comments>
		<pubDate>Mon, 24 Oct 2011 05:27:15 +0000</pubDate>
		<dc:creator>Amit Varma</dc:creator>
				<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[b2b b2c marketing]]></category>
		<category><![CDATA[b2b digital marketing]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[b2b marketing strategies]]></category>
		<category><![CDATA[b2c marketing]]></category>
		<category><![CDATA[business customers]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[Enterprise Solutions]]></category>

		<guid isPermaLink="false">http://www.mindtree.com/blogs/?p=2587</guid>
		<description><![CDATA[‘Tactics without strategy is the noise before defeat’ – SunTzu Think about it – something that was written in the 6th Century BC is as relevant today as it was back then, maybe more so. This couldn’t be truer in &#8230;]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Smartphones to become the major driver of content consumption</title>
		<link>http://www.mindtree.com/blogs/smartphones-content-consumption</link>
		<comments>http://www.mindtree.com/blogs/smartphones-content-consumption#comments</comments>
		<pubDate>Mon, 26 Sep 2011 06:56:20 +0000</pubDate>
		<dc:creator>Anand Rao</dc:creator>
				<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Banking Industries]]></category>
		<category><![CDATA[consumer packaged goods (cpg)]]></category>
		<category><![CDATA[Content Consumption]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Digital Business Strategy]]></category>
		<category><![CDATA[Enterprise Solutions]]></category>
		<category><![CDATA[Innovative Firms]]></category>
		<category><![CDATA[Interactive Capabilities]]></category>
		<category><![CDATA[Market Opportunities]]></category>
		<category><![CDATA[Network Transformation]]></category>
		<category><![CDATA[Smart Phone Operating Systems]]></category>
		<category><![CDATA[Smartphone Features]]></category>
		<category><![CDATA[Web Interfaces]]></category>

		<guid isPermaLink="false">http://www.mindtree.com/blogs/?p=2511</guid>
		<description><![CDATA[On your way home after a frenzied day at work? Wanting to catch that crucial sports fixture with your friends? Almost certainly, you are anxiously waiting for the bus to show up, or if you are driving, then imaginably you &#8230;]]></description>
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