Value Propositions
As marketing professionals, most of us spend many hours coming up with a powerful value proposition for our organizations. Defined, a value proposition is ...
Unit Tests
Back to Blogging
I took a break from blogging because I could not find time to write blogs worth reading. Also because a colleague urged me ...
A Step Forward
My father traveled to our hometown (Purulia) from Bangalore earlier this month, and immediately fell critically ill. From not finding a wheelchair at the appropriate ...
Information Security - Need of the Day
"The best way to secure your critical infrastructure and applications is to switch off all your systems, put them in a locked room and keep ...
Issues in Building IB CRM Systems
Building a CRM application within the context of an investment bank is always challenging. The build complexities arise from the fact that these applications need ...