Enablers and Differentiators: Where do You Spend Your Time and Money?
During this commute, I read an article in the Metro newspaper about the most influential British brands. The list was compiled by TLG which produces their ranking annually. Technology giants APPLE, Google top the list, with retailer John Lewis in third place. Rounding out the top five are Amazon and Facebook. Interestingly, the Top 5 ranking is the same in the U.S.; except in third place, discount airliner Southwest Airlines replaces John Lewis.
MindTree Blog Archives
Mindless Marketing
While most of us (including me) spend more time trying to understand the ROI of various social media activities; creating a new brand strategy for our companies; or understanding our Web site analytics that we forget how simple it is to plan “mindless marketing” .
Revisiting the Sales and Marketing War
Coming out of this very deep recession, I imagine the “blame game” has been going on in many organizations throughout the world: with disappointing sales, marketing blames the sales force for poor execution and follow-up to campaigns they ran. The other side of the argument has sales blaming marketing for being out of touch with what they need—whether it is incorrect messaging, pricing, or leveraging the wrong go-to-market channels for lead generation.
What is Your (Marketing) Strategy?
I recently returned from Bangalore where I spent two full days discussing strategy with David Yoffie. David is Head of Harvard’s Executive MBA Program and sits on numerous boards, including Intel and MindTree. While his credentials are irreproachable, I admittedly …
What is the difference between Marketing and Sales?
I often get asked what is the difference between marketing and sales? I think it’s a great question to debate here because I feel marketing is often misunderstood in business. If I relate this question to MindTree’s business, many of …
Subroto Bagchi
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