V.G. Siddhartha (Siddhartha) is the promoter of the Coffee Day Group. His family has been in the coffee growing business for more than 130 years. The Coffee Day Group has interests in coffee retailing, logistics, technology parks (SEZ and STP scheme), financial services and investments in technology and software companies. The coffee retailing business under the brand Café Coffee Day is the market leader in India.
Siddhartha was awarded the ‘Entrepreneur of the year’ for 2002-03 by the Economic Times, for crafting a successful pan-Indian brand from a commodity business. He succeeded in giving the Indian consumer a new lifestyle experience, which is within the reach of the common man.
In 2011, Siddhartha was awarded the ‘NextGen Entrepreneur’ by Forbes India for transforming a commodity business into one of India’s largest retail brands.