A Consultant’s Perspective on Hot Topics & Trends in Customer Management

In this edition of Technology Solutions Guide, Derick Jose, VP, Data & Analytic Solutions Practice MindTree Ltd, offers thought leadership from the consultant perspective to consumer goods (CG ) manufacturers that are trying to tackle initiatives in this space. 

Some of the key questions being answered include: 

• In what ways can CG companies best collaborate with their retail customers to provide mutual value? 
• Non-traditional marketing vehicles, like social media, have become an important element of consumer interaction for most CG companies. What are the most successful/valuable ways to approach non-traditional marketing initiatives? 
• Many technology projects were put on hold during the downturn, but there are now signs of renewed investment and optimism. What kinds of projects are being re-started or accelerated? What are the short-term benefits? Long-term wins?