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Consumer Packaged Goods
Consumer Packaged Goods
Collaborate with Customer. Engage the Consumer.
The focus of the Consumer Packaged Goods (CPG) business models has shifted from being cost-effective to being demand-oriented and customer-facing. Manufacturers recognize the role of IT in improving not only operational performance but also in directly impacting business results. In this transformation, MindTree believes that CPG companies need to focus extensively on their customers and consumers in order to add value to their customers and remain competitive locally and globally. MindTree delivers differentiated solutions that help CPG companies collaborate better with their customers and enable closer engagement with the end consumers.
Our partnerships with 6 of the top 10 global CPG companies and experience of delivering over 500 IT projects globally has provided us an enormous breadth and depth of domain knowledge in the CPG industry. MindTree delivers end-to-end IT services, right from application development to deployment and support that has helped our customers improve operational efficiency & sales productivity, standardize business processes, explore new channels, improve customer loyalty and drive higher ROI. Our cross-functional experience has enabled us to build reusable technology and domain components that help customers reduce costs and accelerate time-to-market.
Service Offerings
Industry Expertise
MindTree, based on its experience of working with leaders in the CPG industry, has built strong domain understanding across the CPG value chain starting from supplier to the end consumer. MindTree specializes in the Customer and Consumer Management space and delivers differentiated solutions in trade promotion management & optimization, distribution management, Sales Force Automation & retail execution, and digital marketing.
Technology Expertise
MindTree is fully conversant with technologies and tools like Sun Solaris, iPLanet Web Server, BEA Web Logic Application Server, Microsoft and Oracle Database, Rational Rose 2000, EJB, Java, JSP, SharePoint, .Net, SAP ERP, SAP IS-Retail, SAP SCM, SAP CRM, SAP BW, SAP XI, SAP Solution Manager, MS Commerce Server, WebSphere Commerce, SQLServer, VB.NET, SOAP, Web Services, SFTP, XML, XSL, EAI/BPM tools and more.
Value Drivers
