Limping out of the recession of 2008, the CPG industry continues to face headwinds due to economic turbulence in the developed markets. In contrast, key developing markets have continued to grow.
The challenge for a CPG manufacturer is to sustain market share in developed markets and rapidly enter or strengthen market position in developing markets. Both markets present significant challenges. Combine this with the technology driven fragmentation of media and the emergence of the always-connected consumer. These two trends have accelerated sharply in the last few years and need to be tackled by CPG manufacturers, distributors and retailers in a concerted manner.
In such a scenario, how should a CPG organization become nimble and respond rapidly and with accuracy? MindTree believes that organizations need to continuously adopt technologies and solutions which enable them to:
- Collaborate with customer And
- Engage the consumer
MindTree, based on its experience of working with 6 of the top 10 global CPG companies and delivering over 500 IT projects globally provides differentiated solutions that help CPG companies collaborate better with their customers and enable closer engagement with the end consumers.
COLLABORATE WITH CUSTOMER. ENGAGE THE CONSUMER.
A Thought Paper by Naveena KL, Program Director, CPG & Manufacturing Industry Group, MindTree Ltd
How do I Improve my Customer and Consumer Management?
A Consulting Workshop by MindTree
