Mindtree is sponsoring the digital engagement award with IGD, a not for profit organization with over 850 Retail and CPG members.
This industry award will be presented to a company that has used digital marketing in an exciting, engaging or innovative way to build brand interaction, sales and loyalty.
Some key themes among the companies that submitted their works, point to mobile apps used to solve new and varied problems, social media going beyond the “post and forget” type of practice and adoption of digital engagement for collaboration between retailers and CPG partners.
IGD is a membership organization for the retail and consumer goods industries with 850 members worldwide. For more details visit www.igd.com.