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Industry Expertise
Industry Expertise
MindTree has built strong domain experience across the CPG value chain starting from supplier to the consumer. MindTree specializes in the customer and consumer management space and delivers differentiated solutions in trade promotion management & optimization, distribution management, sales force automation & retail execution, and digital marketing.
Below diagram shows our CPG value chain expertise and our focus areas:
Collaborate with Customer:
We believe that manufacturer spend considerable effort in collaborating with their customers who are the conduit for reaching the end consumer. CPG organizations need to constantly innovate to achieve efficiency in collaborating with their customers (distributors and channel partners) and meeting the needs of end consumer. To achieve this, they recognize the role of IT in improving not only operational performance but to bring direct impact on business results. MindTree is specialized in this space in providing following IT solutions to various CPG organizations.
Distributor Management
How do I know the inventory and orders at my distributor point on real time?
The answer to this lies in having a distributor management system which helps CPG company and its distributors collaborate in a seamless way in order to improve customer service and understand the needs of the customers on near real time basis. MindTree with its extensive understanding of distributor management space and experience of building and managing global systems can help CPG companies to become a connected organization with its partners.
Trade Promotions
Difficulty in planning and managing spend on promotions and realizing higher ROI?
MindTree has developed a comprehensive Trade Promotion Solution called mPromo on Microsoft Azure platform. The solution helps CPG companies in:
- Managing the critical processes involved in trade promotions including budgeting, planning, execution, and claims management.
- Analyzing the performance of promotions by capturing data across all aspects of trade promotions including sales, promotional tactics, products, time, and market; and applying trade promotion models and analytical constructs to deliver insights.
Supplier Management
Can suppliers have a real time & online view of all relevant information related to demand??
With technology-enabled supplier management initiatives like global supplier portals and scorecards, e-kanban and e-procurement applications, CPG companies are moving to next level of collaboration with suppliers as their extended supply chain partners. Disparate divisions or multiple divisional systems can mean misaligned supplier management and fragmented information. MindTree can implement enterprise-wide supply management software or build enterprise data warehouses and analytics solutions to help your company align, consolidate and flourish by enabling sourcing of raw material or semi finished goods or services at right time and right cost.
Supply Chain Optimization
Knowing what your customers want before they want. Is this even possible?
MindTree can add value across your entire supply chain, from improving forecasting accuracy to streamlining production and distribution models. We can help redefine your demand forecasting model, and implement solutions like SAP APO to support the new process. Our constraint-based production and distribution planning models will help boost SAI (stock availability index) and OTIF (on-time-in-full) deliveries. MindTree works with various supply chain products, including SAP APO, Adexa, Infor, and QAD.
Engage the Consumer:
As CPG organizations grow, so does the challenge of gaining mindshare of end consumers and understanding their needs grow. With CPG companies having multiple brands and customer segments, engaging each consumer in new and innovative way, and developing a long term relationship is of utmost importance. MindTree believes that ability to execute innovative solutions in a swift manner will enable the CPG organizations to engage the consumer better. To achieve this, CPG organizations should focus on the following areas:
Digital Marketing
Problem in leveraging digital media for engaging with your consumer?
CPG organizations, increasingly dependent on the digital channel to deliver product information and the brand promise to target consumers, are realizing the need to quickly adapt to changes in marketing strategy, media, technology and society for sustained competitive advantage. With our strong experience in delivering business solutions to the world’s leading CPG companies we bring to you a portfolio of digital marketing solutions. We provide solutions to help define your digital marketing strategy based on our understanding of CPG industry, as well as efficiently deliver and manage the related solutions and services for multiple brands across regions
Ecommerce Services
As a consumer goods company, you know that brand loyalty is built on the quality of direct engagement with your customer and your customer’s customer. MindTree’s Direct-to-Consumer (DTC) ecommerce web applications, coupled with consulting and software services for reverse logistics, online marketing, and trade promotions can ensure the best possible buying experience for your customers.
Content Management
Drowning in data, but thirsty for information. Already a cliché, but few other statements describe the situation better. Dealing with standard operating procedures (SOPs), regulatory compliance documentation, product marketing information, web content are few challenges as organizations grow. MindTree can help you effectively address these challenges. Our partnership with Content Management Systems (CMS) providers like Documentum, Interwoven, Microsoft, Vignette, and Pindar along with other open source tools allows us to bring best-of-breed tools and technologies to help you address exponential content growth.
