Solutions and Frameworks

Solutions and Frameworks

MindTree’s focus on Customer and Consumer management with expertise in new tools and technologies provides innovative solutions that help CPG companies manage critical processes that involve managing promotions, distribution, orders, stocks and delivering closer engagement with end consumers.

Consumer Packaged Goods – Solutions & Frameworks

mPromo -Trade Promotion Solution

MindTree has developed a comprehensive Trade Promotion Solution mPromo on Microsoft Azure platform on SaaS model that helps CPG companies in:

  • Managing the critical processes involved in trade promotions including budgeting, planning, execution, and claims management.
  • Analyzing the performance of promotions by capturing data across all aspects of trade promotions including sales, promotional tactics, products, time, and market; and applying trade promotion models and analytical constructs to deliver insights.

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Distributor Management Framework

MindTree has built Distributor Management Framework based on our experience in developing solutions for Distributor Management for multiple customers. The Framework has a process component which has process definitions, KPIs and requirement matrix and a rollout framework for faster rollout to larger number of distributors and diverse markets. The Framework includes integration definitions with various ERP, CRM and SFA tools. MindTree has created Capability Demonstrators by leveraging our partnership with SAP for a DMS solution. Capability Demonstrators can interact with multiple applications to provide basic and advanced ERP capabilities for distributors including promotions management of all types, pricing, claims calculation, order management, distributor financials & reporting of KPIs, etc. It can have both online and offline version for specific retailer requirements that can allow them to monitor and control various supply chain activities. The solution is also available on mobile that can enable sales team to have sales data readily available and provide the ability to place orders.

Distributor Management Capability Demonstrator’s underlying technology:

  • Web Solution (SAP IS Retail)
  • Offline Solution (SAP BI)
  • Mobile DMS (SAP Sybase)

Sales Force Automation (SFA) Framework

With brands churning out numerous promotions, consumers are spoilt for choices. Companies are finding ways to empower their sales teams with ready information and tools to tap sales opportunities.

MindTree’s Mobile Sales Force Automation Solution offers sales representatives ready access to sales data, real time inventory information, order management and ability to track key data about customers from any location at any time.

MindTree has developed a Mobile Sales Force Automation Framework that is conceptualized to work in a dual mode i.e. online (via GPRS connectivity) and offline (in the absence of network).

Digital Marketing Solutions

Digital Marketing has evolved as the most dominant marketing medium to get closer to consumers. MindTree has worked with a marquee CPG brand towards defining Web and Mobile strategy, Website development, social media driven initiative and high-end Mobile Solutions. To interact closely with consumers and attract their attention, some of the trends like QR codes, Mobile/ipad Apps, informative websites, m-commerce, etc. are influencing product sales and MindTree has done substantial work to demonstrate our maturity in this space. Mentioned below are some of our Digital Marketing solutions: