mPromo – MindTree’s Trade Promotion Solution

Manage, measure, and optimize trade promotion spend in a cost effective manner

Most CPG organizations are struggling with arriving at the right processes and metrics to manage and measure their trade promotion activities and spend. Organizations not only need to know the impact of promotion tactics on sales but need better visibility on their trade spend and ensure promotion investments generate greater ROI. The challenge gets magnified when promotions are run in multiple and diverse markets.  Also, as depicted below each person in the organization has a different view on promotion spend. 

MindTree has developed a comprehensive Trade Promotion Solution called mPromo on Microsoft Azure platform that helps CPG companies manage the critical processes involved in trade promotions including budgeting, planning, execution, and claims management, and delivers advanced analytics to analyze the promotion performance by capturing data across sales, promotional tactics, products, time, and market. It is the unique combination of process experts, who help diagnose the problem, and the statistical specialists, who do the actual math behind the process and develop algorithms that help companies generate insights on the trade spend.  

mPromo is available through various deployment options such as on-premise, 3^rd party hosted model or on the cloud. mPromo is available as a SaaS on Microsoft Azure platform, thus providing a cost effective solution.

Solution Components:

Budgeting – The solution allows you to create promotion budgets for different combinations of customers and 
products. This potentially helps Brand Managers and Sales Managers manage spend for their brand or region.
Promotion Planning – More than 25 types of promotions, ranging from simple Temporary Price Reductions (TPR) to managing incentive for secondary sales force can be modeled in the system. By ensuring that both primary and 
secondary promotions can be created, it tunes itself to the needs of both developed and emerging markets.
Promotion Execution – It integrates seamlessly with downstream systems including ERPs, Distribution 
Management Systems or other enterprise applications as required. 
Claims Management – Eliminates the burden of manual claims matching and relying on the distributor for
submitting the claims. Includes a robust claim calculation engine which churns out the claims based on the 
primary and secondary sales data. 
Reports – Contains multiple operational reports that help in evaluating the effectiveness of promotions and keeping a tab on the budgets.
Analytics – Analytics aids in providing statistical analysis for performing pre and post promotion analysis. A highly sophisticated “What-if” engine helps in predicting the output of a promotion and hence aids in planning. The analytical engine also powers post promotion reports like cannibalization and uplift breakup which help in identifying the 
actual ROI of a promotion. The unique On Call Analytics (OCA) option allows the business users to call up 
the mPromo Analytics Cell and seek advice at any phase of their Solution deployment and also help in deciphering 
advanced analytics reports.
Value Drivers:
Positioned to tread along the TP maturity curve of an organization: MindTree is capable to take the customers 
 from a level of improving operational efficiency to delivering superior cross-functional performance. 
Support for various market structures, especially emerging markets: The solution allows organizations to
manage promotions for different market structures, for both modern trade and multi level general trade. Our
understanding of working in the complex emerging markets has enabled us package the right set of features
enabling customers to quickly realize the benefits.
Access to best practices: Our experience across global markets has enabled us in developing best practices that organizations can rely on and jump start their promotion planning and execution.
On Call Analytics (OCA): Your brand/channel managers now have a human interface to help them in planning
and analyzing promotions. 
 SaaS based model for cost effective solution: The SaaS model allows companies to curtail investments
on purchase and maintenance of hardware/software, and promises faster implementation time and on-demand
capacity. MindTree has a dedicated Cloud Center of Excellence (CoE) which helps our customers
implement cloud based technologies to drive their business.
Flexible Pricing – The solution is offered on a flexible pricing model ranging from one time capex model to 
a monthly subscription based opex model.