Media Planning & Collaboration Platform

Collaborative platform provides integrated view and control of media planning/buying process for more efficient management; paves the way for predictive analysis of future campaigns.

Media Planning and Collaborative Platform [MPCP] is a transformational initiative for advertising industry started in an attempt to automate all the planning process, execution development, performance evaluation, and other activities involved in end-to-end process of campaign management. MPCP will be a key component enabling advertisers, planning agencies, creative agencies, broadcaster and other monitoring agencies to collaborate and execute the campaign in a more structured and controlled manner.

MPCP covers a wide range of processes such as the pre-planning stage at advertiser; campaign planning and creative management at planning and creative agency, execution of campaign through a broadcaster, discrepancy resolution and invoicing.

This application enables users to do analysis of historical data on campaigns related  to expenditure incurred ,coverage in terms of geography ,channels and target customers,  so as to arrive at a comprehensive future campaign plan and do ‘Predictive Analysis’ on TRP data to arrive at  campaign slots / channels for optimum returns.