Multi-Channel Commerce Framework

A growing segment of shoppers today demand lower prices, higher quality, better selection, and round-the-clock access; they expect to reach a single retailer through all possible channels.

MindTree's multi-channel capabilities help retailers improve customer experience and profitability by leveraging the synergies of multiple channels such as store, web, e-mail, call centre, mobile etc. Our multi-channel solution sets and frameworks help assess a retailer's current state of multi-channel maturity, build a future roadmap for multi-channel enablement and integrate disparate set of channels into a connected eco-system that is fully synchronized.

Solution Description

MindTree follows a consultative approach in building multi-channel solutions for our customers. We have well defined frameworks and solution sets that can help customers:

• Assess their present state of multi-channel capabilities to identify areas within the retailer's business and IT landscape that can be optimized for improving the multi-channel capability.
• Assess their present state of channel integration across people, processes and technologies to identify potential gaps and challenges in the individual channels.
• Define the future state based on the current level of multi-channel maturity and customer's business goals
• Evaluate the scalability and relevance of the existing systems/technologies with respect to the new multi-channel requirements
• Formulate a transformation & technical roadmap for implementation of the defined multi-channel strategy
• Implement the defined multi-channel initiatives
• Monitor, support and perform continuous improvements

Why MindTree Multi-Channel Solution?

With MindTree's multi-channel solutions and frameworks, retailers will realize the following benefits:

• Unified view and management of customer, inventory and order data across multiple channels
• Streamlined cross-channel order fulfillments through integration of inventory and order management systems
• 360-degree view of customers and targeted promotions through cross-channel customer data integration and analysis.
• Increased customer loyalty through cross-channel loyalty programs, where customers can earn points or credit that can be accumulated and redeemed from any channel.
• Personalized shopping experience using techniques such as guided selling systems and decision trees.
• Round-the-clock customer support by leveraging increased customer touch time across the multiple channels
• Consistent brand, product, price and promotional information across all channels