Mobile Commerce Framework

Research shows people accessing internet through mobile phone is growing exponentially. Convenience is a major factor causing consumers to shift to Mobile-Commerce. It provides mobility for busy professionals. Per Juniper Research, the projected global revenue from M-Commerce is expected to be 88 billion USD in 2009.

MindTree's M-Commerce Framework aims at providing retailers an edge in mobile commerce leveraging its expertise in retail domain and mobile technologies.

Solution Description

MindTree's M-Commerce Framework has been designed to enable mobile commerce for key business functions for a retailer that includes promotions, multi-channel commerce, payment, create shopping list, loyalty programs, product information, order management, catalogue management, and value add services.

Why MindTree M-Commerce Framework?

• Lower customer acquisition costs: The retailer can target his customers more accurately with promotional activities through mobiles. The cost per target customer for these promotions is less than the conventional advertisements.
• Increase in value of transactions per customer: Customer based promotions can be sent more precisely if the customer has credit card and loyalty card integrated into his/her mobile phone. This can be done by classifying the customers and tailoring the promotions to needs.
• Customer trust and delight: Integration of customer's bar code reader or RFID reader (integrated in mobile phone) with the store's item level bar-coding or RFID tagging will add value in consumer's perspective in terms of reduced in-store search time.
• Lower cost of retaining customers: Cost of loyalty programs reduces as credit cards, loyalty program details are integrated into the consumer's mobile. The promotional activities and news can also be sent to their mobile phones at a lower cost than conventional mail order of promotions.
• Database management: Consumer database can be made more comprehensive as the credit card companies, mobile service providers and retailers tie up to provide the entire M-Commerce service spectrum.