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The average consumer today is demanding, tech savvy and has round the clock access to multiple channels. Exposed to a wider choice, identifying buying patterns among consumers has become extremely challenging. The entire supply chain is stressed, since operational efficiency within inventory, sales, order management, etc has become a key to success for retailers. With every retailer working with multiple channels, visibility within the channels has begun to blur. Amidst these challenges, to maintain customer loyalty and retain a competitive advantage, it is imperative for retailers to leverage technology across every function in their business. Retailers need to consider the long term benefits of technology versus short term savings of legacy systems.
Big savings draw customers to buy online and pick up at store
Key lessons in Multichannel Integration
Customer Experience –
The Multi-Channel Boost
Retail 2.0: The New Paradigm
Five retail IT trends to watch in 2011
Cross Channel Order Fulfillment is Vital for Retailers in Improving Customer Shopping Experience
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