Narrow profit margins. Steep brand competition. Little customer loyalty. These challenges beg for technology enabled solutions.

Mindtree works with global CPG enterprises to reshape their IT strategies for success. Leading global companies rely on our “digital DNA” to drive innovation across their entire value chain:

  • Creating integrated digital marketing campaigns to broaden consumer appeal
  • Expanding and deepening customer engagement to strengthen brand recognition and loyalty
  • Managing and Developing Winning Promotions
  • Collaborating with distributors and retailers to increase visibility
  • Identifying data-driven insights to better inform decision-making
  • Improving sales force productivity to increase revenue

SERVICES

x
 
  • Application Development and Maintenance

    Eliminate downtime and maximize benefits of critical applications

    In today’s 24/7 business environment, application failure or unexpected downtime can frustrate end users and devastate your bottom line.

    Mindtree manages mission-critical applications for some of the world’s most successful companies. We work with you to understand your business and devise customized solutions maximize application availability, agility and predictability. The result? Lower costs, less risk, greater ROI and support for your long-term business objectives.

  • EAI BPM

    Streamline for faster, more accurate decision-making

    Business Process Management technologies streamline claims, underwriting, billing and customer service processes. They also improve transparency for quicker, more accurate decision-making. Using our consulting-led approach and insurance expertise, we implement the best system integration solutions for your business.

    Mindtree BPM services:

    • Improve policy generation process and documentation
    • Integrate technology and automate tasks for continuous improvement
    • Develop processes that focus on customer engagement and needs resolution
  • Digital Marketing

    Stay current with digital innovations

    The migration of consumers from traditional to digital media brings with it a major shift in technology spending. To succeed, you need to build deeper consumer engagement through a superior digital experience. Mindtree has shown Fortune 1000 CPG companies how to:

    • Bring new digital assets to market quickly and cost-effectively
    • Reduce your exposure to risk and protect brand equity and reputation
    • Integrate digital marketing workflow by de-coupling technical execution from creative services
  • Testing

    Faster testing delivers applications to market quicker

    A strategic approach to testing gets products to market faster. A thoughtful approach factors in quality, automation and predictability.

    Mindtree independent testing services ensure your products and applications are ready by deadline and meet customer expectations. Our strategic approach anticipates and manages risks to deliver defect-free products for a quantifiable ROI.

  • Infrastructure Management Services

    Optimize performance and availability, quickly remediate issues

    Tight budgets force IT managers to make tough choices. Do you spend staff time on time-consuming helpdesk, troubleshooting and remediation? Or do you use those resources to develop tools and services that advance your business initiatives?

    Mindtree services saved a leading service provider 40% in their annual support and maintenance costs, and increased a hotel management firm’s business transactions by 30%. Put us to work to tackle your IT challenges.

  • IT Strategy and Consulting

    Define, design and execute IT strategies that drive business growth

    Mobility. Cloud computing. Big data. They have radically changed the business landscape. To quickly turn these advances into competitive advantages, you need an IT consulting partner with innovative solutions, well-defined strategies and deep domain expertise.

    Mindtree consultants define, design and execute strategies that drive your business growth, reduce costs and create new revenue streams. We take a “big picture” approach, working with you to learn your business goals, IT environment, skill requirements and policies.

  • Sales Force Automation

    Improve sales with rich mobility solutions

    Real-time information on promotions, inventory and customer data empowers your salesforce to validate retail execution, judge the effectiveness of promotions, and gain market insights.

    Mindtree collaborates with the world’s largest CPG enterprises to deliver insight-rich mobility solutions.

    Our sales force solutions help CPG companies:

    • Reduce response time to customers
    • Improve salesforce effectiveness with dynamic sales planning
    • Provide mobile access to real-time sales information and enterprise applications
    • Access reports on sales team performance, promotion usage, and other key performance indicators
  • Cloud

    Gain and retain customers with dynamic cloud portals

    The cloud harnesses the power of information access—from anywhere, at any time, on any device.

    With Mindtree, financial companies create dynamic portals that meet and even anticipate customer convenience demands. Our service tools collect and analyze the kind of customer data that leads to cross-sales and up-sell opportunities. Our cloud services can jump start your digital presence by:

    • Customizing the user experience to target high-value customers
    • Strengthening your brand with unique services and capabilities
    • Leveraging analytics to promote continuous improvement
  • Distribution Management

    Grow distributor revenues, margins and market share

    As one of your largest sales channels, distributors play a critical role in revenue, margin and market share. You can help distributors improve their operations, inventory and sales, and in the process, react quicker to changes in raw material costs, availability and consumer preferences.

    Mindtree’s distribution management solutions use mobility, business intelligence, automation and analytics to address all areas of your business, including:

    • Monitoring market needs in real time to develop new products faster
    • Pricing goods competitively to attract more consumer interest
  • Data Analytics

    Turn big data into intelligence and actionable insights

    Big data unlocks hidden opportunities and insights. Mindtree turns technology into business outcomes by delivering information management, business intelligence and analytic solutions under one umbrella.

  • Supply Chain Management

    Promote seamless operations across the supply chain

    An efficient supply chain supports your brand presence by filling retail shelves with just-in-time inventory.

    Mindtree works closely with CPG enterprises to improve operations across their supply chain. We leverage the experience of our people, technology, processes and infrastructure to produce results that you can rely on.

  • Agile

    Ignite software design with high-octane agile development

    Agile software development has quickly proven its value in delivering high-quality applications that meet customer needs. Mindtree agile developers produce superior code that is easier to maintain, adapt and extend. Our agile development practices such as frequent deliveries, continuous integration, and build, deployment, and test automation reduce risk and rework.

    While adopting agile design principles is essential, the transition is not always easy. Successful agile adoption means changing entrenched cultural patterns and processes—there is no “one size fits all” approach. We can guide you through the transformation.

  • Customer Relationship Management

    Increase the business value of your CRM

    Sales teams need easy access to customer relationship management (CRM) systems from mobile devices to make critical business decisions on the go.

    Mindtree helps CPG companies integrate CRM with other new technologies to accelerate decision-making, increase productivity and enhance customer service. We help you:

    • Implement and roll out a CRM solution
    • Conduct independent testing
    • Develop and integrate business intelligence applications
    • Perform technical upgrades
  • Trade Promotion Management

    Streamline trade promotion planning, execution and analysis

    Trade promotions drive market leadership and growth, making them one of the largest items on your profit and loss statement. Effective campaigns can enhance brand stickiness and outsmart competitors on retail shelves.

    Mindtree understands trade promotions from both the retailer and consumer perspectives and offers proven technology and business solutions that increase promotion effectiveness. This includes creating tools that streamline trade promotion planning, execution and analysis.

    Developing and Managing Winning Promotions at Unilever

    Developing and Managing Winning Promotions at Unilever

    View point

    Supercharge Your Trade Promotions With Data

 

Application Development and Maintenance

Eliminate downtime and maximize benefits of critical applications. In today’s 24/7 business environment, application...

 
 

EAI BPM

Streamline for faster, more accurate decision-making. Business Process Management (BPM) technologies streamline claims...

 
 

Digital Marketing

Stay current with digital innovations. The migration of consumers from traditional to digital media brings with it a major...

 
 

Testing

Faster testing delivers applications to market quicker. A strategic approach to testing gets products to market faster...

 
 

Infrastructure Management Services

Optimize performance and availability, quickly remediate issues. Tight budgets force IT managers to make tough choices...

 
 

IT Strategy & Consulting

Define, design and execute IT strategies that drive business growth. Mobility. Cloud computing. Big data. They have radically...

 
 

Sales Force Automation

Improve sales with rich mobility solutions. Real-time information on promotions, inventory and customer data empowers...

 
 

Cloud

Gain and retain customers with dynamic cloud portals. The cloud harnesses the power of information access—from anywhere, at any time, on any device...

 
 

Distribution Management

Grow distributor revenues, margins and market share. As one of your largest sales channels, distributors play a...

 
 

Data Analytics

Turn big data into intelligence and actionable insights. Big data unlocks hidden opportunities and insights. Mindtree turns technology into business outcomes...

 
 

Supply Chain Management

Promote seamless operations across the supply chain. An efficient supply chain supports your brand presence...

 
 

Agile

Ignite software design with high-octane agile development. Agile software development has quickly proven its value in delivering...

 
 

Customer Relationship Management

Increase the business value of your CRM. Sales teams need easy access to customer relationship management...

 
 

Trade Promotion Management

Streamline trade promotion planning, execution and analysis. Trade promotions drive market leadership and growth...

 

SOLUTIONS

x
 
  • Customer Insights

    Better target consumers with behavior analytics

    The digital revolution has created consumers who expect their buying journey to be relevant and personalized.

    Mindtree’s Customer Insights solution combines analytics with industry expertise to closely examine consumer behavior. We connect the buyer experience directly to bottom-line results through descriptive, diagnostic, predictive and prescriptive analytics.

  • Managed Mobility

    Use consumer mobility to forge profitable relationships

    New age consumers use mobile devices to make buying decisions, ask questions and pay bills. To win the attention of these consumers, you need to deliver consistent brand experiences across mobile channels.

    Mindtree helps CPG companies and their retail customers achieve deeper relationships with consumers through mobile commerce. Our mobile commerce framework can help you:

    • Lower customer acquisition costs by sharply targeting consumers through mobile-led promotions
    • Increase the value of transactions by integrating credit cards and loyalty cards into mobile phones
  • mInspect

    Mobilize SAP CRM inspection and reporting

    Streamline inspection and reporting tasks for project managers, supervisors and product inspectors with Mindtree’ award-winning mobile mInspect application. mInspect tightly integrates with SAP’s Commercial Project Management application and takes advantage of key add-on functionalities.

  • mWorkspace

    Mobilize inspection and reporting

    Executives on the move need up-to-date project information to make decisions and take prompt action to ensure smooth, timely execution. Mindtree’s mobile mWorkspace application works with SAP’s Commercial Project Management Project Workspace module to retrieve project details from any mobile device.

  • MindTest™

    Enrich your test methodologies

    Testing is a costly and tedious process for many IT organizations. With a wide range of mobile devices, developmental environments, and business applications, testing new software products is more complex than ever.

    Mindtree MindTest™ gives you the integrated test methodology you need to deliver high quality products in a shorter time frame. Based on best practices established through testing thousands of applications, MindTest aligns test strategies with business objectives.

  • MWatch™

    Gain insights and perspective across your ecosystem

    Without visibility across your entire IT infrastructure, you have no way to see and understand the combination of factors that create inefficient processes and escalate costs—and no way to identify opportunities for greater productivity and performance.

    MWatch™, Mindtree’s integrated IT infrastructure management and service platform, gives you a consolidated end-to-end view of your infrastructure and applications.

  • Omni-Channel Retailing

    Create a seamless customer engagement strategy across all channels

    Consumers often make buying decisions using multiple channels as they research, evaluate and purchase products. Manufacturers need to integrate and synchronize brand communications across those channels and optimize every touch point to encourage more ‘buying’ and less ‘browsing.’

    Mindtree builds agile, integrated omni-channel solutions that deliver personalized, consistent context-based experiences.

    • Integratied games, mobile and in-store experiences to entice customers
    • Innovations in mobile payments, shopping methods and online inventory catalogs
    • Added channels and changing processes free from infrastructure restraints
  • SITEsMART

    Streamline website delivery to engage multi-channel consumers

    Our SITEsMART solution provides a suite of pre-created, white label, fully functional websites built over Microsoft and Netbiscuit platforms that support multiple templates for desktops, tablets and mobile devices. By leveraging SITEsMART’s capabilities, your organization can design, develop and maintain websites for multiple devices without worrying about compatibility issues. Our templates provide the flexibility to deliver a unique brand experience, simplify collaboration for digital marketing properties and reduce the costs of website development, maintenance and management.

  • VMUnify

    Enable secure and unified clouds with VMUnify

    To take advantage of emerging opportunities, you need flexible, secure and unified cloud solutions. By leveraging public and private clouds to deliver Infrastructure as a Service, VMUnify helps you deliver IaaS with secure virtual data centers and unified cloud environments.

    VMUnify provides a public cloud gateway when deployed on third party cloud providers. It streamlines management of private and hybrid clouds. It gives IT administrators a business-centric view of the infrastructure, enables the flexibility to integrate multiple platforms and can be managed from a single dashboard across the entire infrastructure.

  • mPromo

    Take the guesswork out of promotions

    Take the guesswork out of campaign planning and implementation with Mindtree’s trade promotion management platform, mPromo. This award-winning app integrates promotion planning, optimization, execution and analysis into one framework using SAP technologies, industry experience and strong analytical capabilities.

 

Customer Insights

Better target consumers with behavior analytics. The digital revolution has created consumers who expect their buying...

 
 

Managed Mobility

Use consumer mobility to forge profitable relationships. New age consumers use mobile devices to make buying decisions...

 
 

mInspect

Mobilize SAP CRM inspection and reporting. Streamline inspection and reporting tasks for project managers, supervisors...

 
 

mWorkspace

Mobilize inspection and reporting. Executives on the move need up-to-date project information to make decisions...

 
 

MindTest

Enrich your test methodologies. Testing is a costly and tedious process for many IT organizations...

 
 

MWatch

Gain insights and perspective across your ecosystem. Without visibility across your entire IT infrastructure...

 
 

Omni-Channel Retailing

Create a seamless customer engagement strategy across all channels. Consumers often make buying decisions using...

 
 

SITEsMART

Streamline website delivery to engage multi-channel consumers. Our SITEsMART solution provides a suite of pre-created...

 
 

VMUnify

Enable secure and unified clouds with VMUnify. To take advantage of emerging opportunities, you need flexible, secure...

 
 

mPromo

Take the guesswork out of promotions. Take the guesswork out of campaign planning and implementation with...