MindTree believes that Web design itself should offer a competitive edge. With limited time and multiple tasks to perform, most consumers lack the patience to deal with complex interfaces, non-intuitive navigation, or even content-heavy slow-loading Web pages. MindTree knows what it takes to deliver an engaging user experience, reduce learning curves, and improve usability. The competitive edge comes from a combination of:

• Consumer insight
• Techniques to discover unstated needs
• Knowledge of good design principles
• Ability to translate the brand proposition into appropriate user interfaces 

Our User Experience Definition process comprises the following activities:

Activity	Phase	Description	Deliverable
User Profiling	Definition	The aim of this exercise is to obtain information about users, user groups and stakeholders with respect to their goals, expectations, previous experience with software and demographic information.	User Profiling Document
Information Architecture and Interaction Design (High-Level)	Definition	Organization of information and flows to meet business objectives and user goals	High Level Application Map, Screen Flows and Low Fidelity-Static Prototype
Developing Creative Brief	Definition	The aim of this exercise is to obtain information about the brand proposition, communication goals and brand identity.	Creative Brief and Creative Design Concepts (in the form of images) along with alternatives
Information Architecture and Interaction Design (High-Level)	Design	The Information Architecture and Interaction design will be created to reflect business requirements and task flows at the lowest level of detail (field level)	Detailed Application Map and High-Fidelity Static Prototype
Visual & Graphic Design	Design	The creative brief and creative concepts will be listed out to the lowest level of detail	UI Templates and Style Guide