Analytic MDM” has become established as one of the styles of MDM implementation adopted by businesses needing to effect a significant improvement in the speed and quality of their business reporting, often centered around one or more national, regional or enterprise data warehouses.  This is unsurprising since the “dimensions” of a data warehouse are essentially master data (e.g., hierarchies of products, customers, locations, etc.). Despite the close relationship between MDM and data warehousing, a glance at even the recent literature on these topics reveals that these two important areas tend to be treated as entirely separate.

A survey that was conducted by “The Information Difference” and co-sponsored by MindTree explores the linkage between master data and data warehouses and to understand the scale, scope and success rates of MDM and data warehousing initiatives in business.