How Global Companies Fine Tune Local Promotions

WEBINAR BY CGT & MindTree

Date: Sep 15, 2011
Time: 2:00 PM EDT

View Recorded Webinar

Trade Promotions are the second largest cost item on a CG manufacturers P&L, so it’s no secret CPG companies often struggle to effectively manage their trade promotions spend. And for global CPG companies, the need to stop the bleeding of from their trade spend is magnified by the desire to maximize growth opportunities in foreign markets.  There is no one-size-fits-all approach to tackling all this.  But there are key issues global CPG firms must consider when managing trade promotions at the local level such as:

●    Standardizing a trade promotions management process globally while adapting it to critical local market structures

●    Time and costs associated with implementing and rolling out IT solutions

●    Enabling effective analysis of the trade spend by harmonizing the data from disparate sources

Join this exciting discussion where the experts will share their perspectives and experiences on:

●    Nuances associated with various geographies and markets and the best practices on managing trade promotions.

●    The good and bad of Build vs. Buy vs. Rent options for implementing a trade promotion solution.

●    How companies achieve optimization in trade promotion spending through data harmonization and advanced analytics.

●    How a Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries across Asia Pacific, Middle East and NorthAfrica, Central and Eastern Europe and Latin America enabling greater ROI.