Integrating multichannel data to gain actionable business insights for greater proﬁtability.
Understanding consumers is the key to long term engagement, loyalty and proﬁtability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
Backed by experts in analytics, information management, business intelligence and research, Mindtree’s data and analytic solutions team excels at processing mass amounts of data to enable our customers gain business insights across the customer lifecycle. Starting from customer acquisition and going on to customer retention and engagement.
Our dedicated team help grow our customers’ analytical understanding of their consumers through a multi-stage engagement model, in whatever stage of analytical maturity they are in. We work with customers to create proof of concepts to help set the stage for basic data trends, KPI identiﬁcation, data visualization, and dashboards. As strategic needs grow, we move into advanced analytics such as segmentation, modeling, and advanced data visualization. Our end goal is to create a strategic partnership with a dedicated analytics factory hosting our customers’ data and decision support processes as well as offering analytics on-demand.
Need for deeper understanding of customers, accounts, products, origination and payout country and agent
We have dedicated Center of Excellences (CoEs) on key technology platforms including Business Objects, IBM, Oracle, Microsoft BI, Informatica, Microstrategy, SAS, MDM, Big Data and Opensource.