Macro-economic dynamics, consumer lifestyle changes, channel proliferation and hyper competitive environment are making it harder for enterprises to win and retain consumers. It is also difficult for them to consistently remain proﬁtable.
The plethora of innovative channels has empowered today’s shoppers to access information and shop virtually from anywhere and at any time. Added to this, in the era of social media, consumers are far more interconnected with a multitude of support sources above and beyond the traditional blend of advertisements and email marketing to make informed decisions.
Innovation and advances in commerce technology provides enterprises opportunities to create and drive superior consumer centric experiences. This requires a deep understanding of the consumer, their behaviors, current marketplace dynamics and best practices for brands to differentiate and to thrive in a digital world.
Mindtree with its integrated set of services and solutions for Digital commerce enables enterprises to create personal, seamless and differentiated experiences to connect with their consumers.