Multinational enterprises can pay tens of millions of dollars to support the Olympic games as sponsors. This substantial marketing investment must show dividends in the form of brand engagement to ensure a high return on investment.
Here is how Mindtree helped a consumer electronics accessory brand leverage its Olympic games sponsorship to grow its fan base by 60% on a key social media platform.
The customer was one of the sponsors of the 2012 London Olympic Games. As part of its marketing plan, it intended to engage a large number of consumers online through social media platforms such as Facebook.
With only a few months left for the Games, the customer decided to build a Facebook-based contest to connect with consumers and garner a greater fan base. The contest involved a complex race in which players had to collaborate with friends within certain time constraints to complete the race. The customer wanted contestants to be able to see real-time statistics presented graphically; and also wanted real-time ranking of teams to be displayed on a virtual leader board. Mindtree was tasked with the following:
Mindtree collaborated with the customer to build an application in line with their needs; and provided support for the duration of the contest.This involved the following stages: