The customer is a global, multinational enterprise specializing in electronic games. They entered into new product segments through the inorganic route and wanted to bring together converged technology stacks under a single umbrella. This would enable them to deliver centralized customer data for a single customer view. Thus, they wanted to establish a conversion within CRM, BPM, MDM and BI and create a new application for efficient customer support.
Inconsistent customer data shared across various systems within an enterprise can undermine customer satisfaction. CRM software includes sales, services and customer support, call centers, sales force automation systems and order management. Ineffective implementation of a CRM system is a waste of the enterprise’s time and resources.
Our customer wanted a robust solution that would help grow customer revenues, cut operating costs and boost IT efficiencies. The solution would also be required to:
Mindtree collaborated with the customer to develop a new application, keeping in mind present and future requirements such as:
The key aim was ease of maintenance for both the operations and the development teams.
The ﬁnal solution included: