We recommend best-in-class consumer goods (CG) organizations to marry effective insight extraction with efficient insight distribution. Why? A typical CG sales person can be found swimming in a flood of data, yet feeling trapped in a desert devoid of insights. This makes it difficult to seamlessly connect channel strategies and execute collaboratively. The data flows from all directions — POS, Nielson/IRI, warehouse shipping, EDI, you name it. The good news is that, submerged in the waves of data, lay valuable insights that can be leveraged.