Based on the changing context of business and technology that is summarized above, we believe it is time for enterprises to take a fresh look at how they approach application testing. Traditional testing paradigms were designed for individual applications and as such, were based on a simplistic conceptual model of assess-defineexecute- improve. But when this model is applied at the enterprise-level to accommodate what “business” needs in a connected world (e.g. multi-platform, Omni Channel application portfolios), the assessment may become subjective or open to interpretation. In turn, this could lead to partial implementations or inadequate testing of scenarios / use cases.