Firmly in the grip of a digital revolution, insurance companies are looking for new ways to sustainably grow their top and bottom lines and retain customer loyalty. Online insurers, aggregators and auction sites have reduced premiums for customers. The rapid maturing of mobility – based technology is making it easier for customers to engage with insurers. Opinions posted on social media channels provide valuable market intelligence and competitive insights. As the balance of power shifts in favour of consumers, insurance companies need to look at new ways to remain viable in this digital world. Based on the work that we do for insurance companies, we believe that insurers who proactively make use of technological advances to enhance collaborative, co-creational, innovation and operational capabilities gain competitive edge.