Assisted a consumer electronics major deliver a consistent and enhanced online brand experience across Asia Pacific

Executive Summary

With a portfolio of 14 websites serving the Asia-pacific markets, the client, a global leader in consumer electronics, was keen on leveraging these available digital platforms to drive sales and provide an 'intelligent' online shopping experience to its customers.

MindTree with its keen understanding of the market dynamics and proven expertise in the CPG domain was the ideal choice. MindTree successfully developed and deployed e-commerce functionalities incorporating several unique features to enhance the shopping experience for the end customer. All the 14 local websites were consolidated onto a single platform, and integrated with the client's ERP and CRM system to provide for an efficient website operation that would translate to effective resource utilisation and cost savings.