Generated Insights Into the Brand, Products, and Pricing for a Large Fast Food Company through Text Mining, Data Management, & Visualization

Generated Insights Into the Brand, Products, and Pricing for a Large Fast Food Company through Text Mining, Data Management, & Visualization

Executive Summary

As one of the largest fast food retailers in North America, the client has a colossal volume of unstructured data scattered across different systems. The client wanted to leverage the wealth of this historical data to benefit its marketing and product positioning. MindTree leveraged its extensive experience on data management and visualization, coupled with industry experience to build a technology solution for text mining. This solution would work with historical and present data to provide key insights into customer perception, pricing sensex, cannibalization, and market-basket analysis.

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