MindTree enhances customer experience at New York & Company, helps them clock an impressive ROI

New York & Company, is a nation-wide specialty retailer of women's fashion and accessories. They work in a fast-paced environment and encourage their style to drive business at their stores. So, even a minor glitch like the non-visibility of the inventory in the POS terminals on the shop floor had to be addressed quickly to arrest the loss of sales it was causing.

On the other hand, they also needed a specialist who could help them enhance their ecommerce application to boost their online presence and therefore sales, keeping in tune with their value of quickly responding to business trends.

MindTree offers a two level solution: 1.ATG ecommerce to enhance their application 2.a verified solution to the non-visibility of inventory in the POS terminals. Needless to say, both targeted towards enhancing customer satisfaction, and therefore the New York & Company business.