Sales force automation for world's largest beverage company.

Sales force automation for world's largest beverage company.

Executive Summary

MindTree's client, one of the world's largest beverage companies faced significant challenges in managing the last mile distribution network efficiently within a sales channel dominated by unorganized and small retail outlets.

MindTree leveraged its experience in building mobile sales force automation tools to develop a solution that facilitated smoother sales functioning and reduced the information gap between the near real-time demand in the market and inventory/supply status of its products. This resulted in cost savings due to a more efficient delivery cycle and also helped improve customer satisfaction.

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